Hi, I'm

Kaylee Arnold

Event & Brand Management | Field Marketing | Experiential Activations

I bring 10+ years of experience creating and executing marketing experiences that connect brands with consumers in meaningful, memorable ways.

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10+

Years of Experience

200+

Live Events & Activations

100+

Consumer Brands Represented

About Me

My background spans field marketing, experiential activations, event marketing, brand management, and marketing operations. I have executed 200+ live events, activations, trade shows, and promotional campaigns for 100+ consumer brands, including Monster Energy, Nike, White Claw, and Coca-Cola.

I combine hands-on execution with a strong understanding of brand presentation, consumer engagement, project coordination, and the operational details that make marketing programs work.

10+ years of hands-on experience

Experiential marketing, field marketing, event management, and marketing operations.

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Skills

Brand management, field marketing, event management, and marketing operations.

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What I Do

Brand & Marketing Management

Support brand positioning, campaign execution, consumer marketing, promotional initiatives, and marketing programs designed to create consistent brand experiences across channels.

Field Marketing

Bring brands directly into the environments where consumers interact with them. From retail and territory initiatives to on-site engagement, I focus on visibility, execution, relationships, and measurable audience response.

Experiential Marketing

Develop and execute branded experiences that create meaningful consumer interaction. My experience includes activations, guerrilla marketing, promotional campaigns, and large-scale live events.

Event Management

Coordinate the operational details behind successful events, including vendors, staffing, logistics, inventory, timelines, client relationships, brand assets, and on-site execution.

Marketing Operations

Build the structure that keeps marketing moving. I have developed workflows, SOPs, templates, processes, reporting systems, and project-management frameworks supporting multiple business divisions.

Campaign Work

A selection of brands and campaigns I have brought to life in the field.

Honda

Helpful Honda

Experiential Marketing Campaign

Brand AwarenessExperiential MarketingConsumer EngagementCommunity MarketingBrand Ambassadorship

Overview

What does it look like when a brand promise becomes a real-world experience? Honda's Helpful Honda campaign brought the idea of being helpful directly to consumers through unexpected moments of assistance, hospitality, and genuine interaction. As a brand ambassador, I helped bring that promise to life in live consumer environments, creating positive interactions that felt personal rather than transactional. Every conversation and interaction was an opportunity to make the Honda brand feel approachable, useful, and genuinely helpful.

My Role

I represented Honda at live activations and promotional events, engaging directly with consumers and bringing the campaign messaging to life. My work included consumer engagement, experiential execution, event setup and breakdown, and maintaining Honda's brand standards throughout each activation.

Coca-Cola

Coca-Cola Cherry Float

New Flavor Launch | Experiential Marketing Campaign

New Product LaunchExperiential MarketingProduct SamplingConsumer EngagementBrand AwarenessSports Marketing

Overview

Launching a new flavor is about more than getting a product into someone's hand. It is about giving people a reason to try something they have never experienced before. For the launch of Coca-Cola Cherry Float, the brand brought its new cherry-and-vanilla flavor to the energy and excitement surrounding U.S. soccer, creating opportunities for fans to discover the product while celebrating the game. The activation combined product sampling, consumer engagement, and the excitement of live soccer to introduce Cherry Float in a way that felt social, energetic, and memorable.

My Role

I represented Coca-Cola as a brand ambassador during live soccer-related activations, introducing consumers to the new Cherry Float flavor and creating positive product experiences. My work included engaging directly with soccer fans and event attendees, introducing consumers to Coca-Cola Cherry Float through product sampling, communicating the flavor and launch messaging in an approachable and engaging way, encouraging trial and creating excitement around the new product, supporting activation setup, execution, consumer engagement, and breakdown, and maintaining Coca-Cola's brand standards throughout the experience.

Corona

Protect Our Beaches

Experiential & Environmental Marketing Campaign

Environmental MarketingExperiential MarketingConsumer EngagementBrand AwarenessPurpose-Driven MarketingCommunity Activation

Overview

For Corona, the beach is more than a backdrop. It is part of the brand's identity. Protect Our Beaches connected that identity with a larger purpose: encouraging people to care for the places where they gather, relax, and create memories. Through beach-focused activations and hands-on consumer experiences, the campaign created opportunities for people to engage directly with Corona's environmental message while experiencing the brand in an environment that felt authentic to it.

My Role

I represented Corona at live experiential and promotional activations, engaging consumers around beach conservation and the campaign's environmental initiatives. I helped create connections by engaging consumers, sharing the campaign's mission, encouraging participation, and delivering an experience that felt both welcoming and purposeful. I supported consumer education, participation, activation execution, event setup and breakdown, and consistent brand representation throughout the experience.

Jameson

Jameson + Sam's Club: Kick Off Game Day

Retailtainment & Experiential Marketing

RetailtainmentExperiential MarketingProduct SamplingConsumer EngagementSports MarketingBrand AwarenessPersonalizationField Marketing

Overview

Game day is about more than the game. It is about the rituals, the people, and the moments that bring everyone together. Jameson's Kick Off Game Day activation brought that energy into Sam's Club, giving shoppers an opportunity to experience Jameson Original through sampling, interactive elements, and a personalized branded takeaway. The activation was designed to introduce shoppers to Jameson as a smooth, approachable choice for game day gatherings while creating an experience that extended beyond the product itself. Guests could sample Jameson Original, discover game day cocktail recipes, interact with football-themed elements, and receive a Jameson-branded premium. The personalization element took the experience one step further. Guests could have their initials heat-pressed onto a branded tote bag, transforming a promotional giveaway into a personalized keepsake they could take with them.

My Role

As part of the Legacy Field Ambassador team, I represented Jameson within the Sam's Club retail environment, creating engaging consumer interactions and helping bring the game day experience to life. My role included engaging shoppers and introducing them to Jameson Original through sampling, communicating the product's smooth, approachable taste profile, guiding guests through the game day experience and cocktail recipe activation, facilitating personalized Jameson tote bags using the heat press activation, supporting activation setup, execution, and breakdown, and maintaining Jameson brand standards and creating a welcoming consumer experience.

Education

Bachelor of Arts in Business Tourism

Arizona State University

W. P. Carey School of Business

Cum Laude, GPA 3.7Troon Kayler Foundation ScholarshipDean's List

Let's Work Together

Whether you need support with an upcoming activation, event program, field marketing initiative, brand campaign, or broader marketing operations, I bring the experience and structure to help move it forward.

Phoenix, AZ